» 55 million to get cosmetic surgery
More than 55 million cosmetic surgery procedures will be performed in 2015, predicts a recent study in Plastic and Reconstructive Surgery®, the official medical journal of the American Society of Plastic Surgeons (ASPS). Advertisement This more than quadruples the number of procedures performed in 2005, the study noted.
Pushing this growth is increasing consumer awareness, direct-to-consumer marketing and advertising, as well as technological advances in non-surgical options, according to the study. "While today's economy reflects a slow-down in plastic surgery procedures, the specialty will weather the current decline in economic growth just as it has previous declines, such as the stock market correction after the 2001 Internet bubble," said ASPS President Richard D'Amico, MD. "This prediction for 2015 is exciting. While the study's findings are, of course, great news for the plastic surgery industry, ASPS suggests caution to current and future patients.